October 7 is Ageism Awareness Day

Ageism is defined as the prejudice or discrimination against an age-group. A common notion is that older people are less valuable to society and less eligible for human rights.

The Let’s Stop Ageism awareness campaign addresses ageism head on and promotes community members of all ages to interact, accept, embrace and celebrate older people. Many years ago, before World Health Organization announced Age Friendly Communities, Alberta Council on Aging set out to address the impending age wave through the implementation of the Senior FriendlyTM program. At the core of the philosophy and training is the teaching on ageism: how ageism negatively affects personal well being and how it impacts public policy, programs, services and ultimately our quality of life. Paralleling this is the teaching that aging is a continual and natural progression of life. Older people have much to offer society.

Alberta Council on Aging is aligned with the Seniors Ministry and the Office of the Seniors Advocate as having identified ageism as a priority area in addressing systemic and cultural trends and barriers to the well being of older persons. Seniors will live much more safely and independently in community when the perspective on aging is predominantly a positive one. Research shows ageism leads to the harm of older persons. Research depicts how children form ideas about older people and the aging process early on in life. Also noteworthy is older people themselves often perpetuate myths, biases and stereotypes about aging. The literature states Human rights do not, should not, diminish with age. In order to influence change we believe that we need to be broad in our collaborations as we address ageism and inclusiveness.

#LetsStopAgeism together. Now.

The aim of the Let’s Stop Ageism Campaign? Ageism is stopped. Not reduced.

How can you help?

Join Our Advisory Committee

People of all ages will be a part of creating strategies to ensure everyone in society is offered

human rights.

Become a Presenter

We are looking for older persons to co-present on “Let’s Stop Ageism” with Millennials and Generation

X. Working together among generations presents a clear message about stopping ageism.

Share Your Stories

Alberta Council on Aging would like to share your experiences with ageism through our blog, social media and newsletter.

Join Us at Events

We will be presenting on the topic of “Let’s Stop Ageism” throughout the province. Keep an eye out for a presentation in your area. Or, request a presentation and host an event!

Contact:   [email protected]