Let's Stop Ageism Campaign

Alberta Council on Aging received funding through the Aging Well in Community Grant program to develop and deliver the Let’s Stop Ageism campaign over the next 3 years.

This awareness campaign will incorporate digital marketing and live arts-based community events to address ageism head-on and invite community members of all ages to embrace and celebrate older people.

Let’s Stop Ageism campaign will launch on October 1: International Day of Older Persons. We are reaching out to all municipalities to join us and make a declaration in their communities.

October 1 is International Day of Older Persons

In 1990, the United Nations declared International Day of Older Persons to bring awareness to, and to celebrate older persons.

International Day of Older Persons was formally recognized in Alberta in 2017 through a minister declaration, and since then communities across Alberta have joined the movement and made their own proclamations.

This day gives us the opportunity to:

  • Recognize and acknowledge older Albertans and their contributions to our communities;
  • Raise awareness about seniors’ interests and concerns; and
  • Address misconceptions about older persons and aging.

On October 1 we invite you to celebrate International Day of Older Persons and help us launch the Let’s Stop Ageism campaign.

What can you do?

  • Declare International Day of Older Persons

Along with Alberta Council on Aging, encourage your municipal leaders to make a proclamation declaring October 1 as International Day of Older Persons.

  • Host an Event

Bring awareness to International Day of Older Persons and celebrate the many ages in your community with tea, lunch, or an afternoon of local entertainment!

  • Promote #LetsStopAgeism

Our media kit will include photos, logos, banners, infographics, and videos to help you spread the word. Our media kit is in development. Contact us and be among the first to receive the kit when it is available.

  • Host a Senior Friendly program

We are committed to bringing presentations and resources to your community at little or no cost to participants. For more information on our programs visit: acaging.ca/programs/

  • Take the Aging Attitudes Survey

You can share as little or as much information about yourself as you would like. Take the survey by clicking here: https://www.surveymonkey.com/r/BKTXJMM

Let’s work together to #LetsStopAgeism.

Contact Becca
Phone: 780-977-7462
Toll Free: 1-888-423-9666
Email: coordinator@acaging.ca