Let's Stop Ageism Campaign

On February 15 Alberta Council on Aging was approved for grant funding through the Aging Well in Community Grant program. This funding is to provide support to develop and deliver the Let’s Stop Ageism awareness campaign that will run for at least three years.

Ageism is defined as the prejudice or discrimination against an age-group… especially seniors. The notion is that older people are less valuable to society and less eligible for human rights.

Human rights do not, should not, diminish with age

Let’s Stop Ageism awareness campaign addresses ageism head on and promotes community members of all ages to interact, accept, embrace and celebrate older people. It incorporates digital and live programs utilizing social media, webinar, blog, Language Decoded resource and pop up events, in partnership with other organizations such as the Canadian Cultural Mosaic Foundation, Third Action Film Festival, SkirtsaFire Festival, Alberta Parks and Recreation Association and of course—Age friendly Community of Practice!

Many years ago, before World Health Organization announced Age friendly Communities, Alberta Council on Aging set out to address the impending age wave through the implementation of the Senior Friendly™ program. At the core of the philosophy and training is the teaching on ageism: how ageism negatively affects personal well being and how it impacts on public policy, programs, services and ultimately quality of life. Paralleling this is the teaching that aging is a continual and natural progression of life. Older people have much to offer society.

Alberta Council on Aging is aligned with the Seniors Ministry and the Office of the Seniors Advocate as having identified ageism as a priority area in addressing systemic and cultural trends and barriers to the well being of older persons. Seniors will live much more safely and independently in community when the perspective on aging is predominantly a positive one.

Research shows ageism leads to the harm of older persons. Research depicts how children form ideas about older people and the aging process early on in life. Also noteworthy is older people themselves often perpetuate myths, biases and stereotypes about aging. The literature states this is one of the reasons why ageism is rampant and unchecked.

We believe in order to influence change, we need to be broad in our collaborations as we address ageism and inclusiveness. As this campaign continues, we will witness the transformation of the Senior Friendly™ program as it grows in to the next evolution, utilizing the mechanisms of social media and the expertise of the young and the old.

#LetsStopAgeism together. Now.

The ultimate aim of the Let’s Stop Ageism Campaign?
Ageism is stopped. Not reduced. Beyond being addressed.
We wouldn’t reduce racism, ableism, sexism. We stop it!

How can you help?

Join Our Advisory Committee
People of all ages will be a part of creating strategies to ensure everyone in society is offered human rights.

Become a Presenter
We are looking for seniors to co-present on Let’s Stop Ageism with millennials and Generation X. Working together with the generations presents a clear message about stopping ageism.

Share Your Stories
Alberta Council on Aging would like to share your experiences with ageism through our vlog, blog, social media and newsletter. Use the hashtag #LetsStopAgeism!

Join Us at Events
We will be presenting on the topic of Let’s Stop Ageism throughout the province. Keep an eye out for a presentation in your area. Or request a presentation and host an event!

Contact: office@acaging.ca        1.888.423.7781