Alberta Council on Aging began working on the Let’s Stop Ageism campaign to address the link between ageism and the harm of older persons. Older people themselves often perpetuate myths, biases and stereotypes about aging. Research shows this is one of the reasons why ageism is rampant and unchecked. We will live much more joyfully and safely in community when the perspective on aging is predominantly positive, realistic, and not based on stereotypes.
What is Ageism?
Ageism is the stereotyping and discrimination against individuals or groups on the basis of their age. This includes the young as well as the old.
The Let’s Stop Ageism campaign uses postcards to share the message of the campaign and tell stories from our community. Each postcard features a personal sharing of how one sees their current or future self and captures their philosophy on aging.
Want postcards to share? Or want to see yourself on a postcard?
Negative attitudes about older people stem from myths about aging, the aging process and being old. This wide range of negative attitudes prevents accurate assessment and response to social conditions and challenges. We can see that ageism leads to discriminatory practices in housing, health, employment, transportation and services. Negative attitudes and beliefs harm.
The goal of the Let’s Stop Ageism program is to increase awareness and knowledge about ageism and inclusion. The toolkit is intended for trainers, facilitators, presenters and self-paced learners. It contains the Let’s Stop Ageism PowerPoint, presenter’s notes, booklet, trainer’s manual and additional resources.
The Global report on ageism was developed for the campaign by WHO, the Office of the High Commissioner of Human Rights, the United Nations (UN) Department of Economic and Social Affairs and the United Nations Population Fund. It is directed at policymakers, practitioners, researchers, development agencies and members of the private sector and civil society. This report, after defining the nature of ageism, summarizes the best evidence about the scale, the impacts and the determinants of ageism and the most effective strategies to reduce it. It concludes with three recommendations for action, informed by the evidence, to create a world for all ages.
In 1990, the United Nations declared International Day of Older Persons. This day was recognized in Alberta in 2017 with a minister declaration, and since then communities across Alberta have joined the movement and made their own declarations.
Does it matter when we were born or when we die? Or is it the dash between — our life time of experiences?
Alberta Council on Aging hosted The Dash Between Project. We paired 5 writers with 5 older adults/storytellers. Their live discussions inspired a short story or poem, which was performed in the second half of the event.
Through an interactive and engaging discussion, this online event took place March 18, 2021 and challenged how we think, feel and act towards age and aging. This is the first ever UN Global report on Ageism and the start of a global conversation on why ageism matters and how we can tackle it.