Let’s Stop Ageism together. Now.

The Let’s Stop Ageism campaign incorporates digital marketing, arts-based events, and educational programming to address ageism head on, raise awareness, promote discussion, and invite community members of all ages to embrace and celebrate older people. Read the Let’s Stop Ageism Campaign Overview for more detailed information.

Take the Aging Attitudes Survey

You can share as little or as much information about yourself as you would like. Take the survey today.

Learn about Ageism

What is Ageism?

Ageism is the prejudice or discrimination against a particular age-group …especially older adults although this includes all age groups

Prejudice is how we feel. Discrimination is how we act. Stereotypes are what we say.

Book a Let’s Stop Ageism presentation for your organization today!


How can you help?

Join the #LetsStopAgeism campaign today!

Fill out the What will you do form. This form lists many different ways you can get involved in the campaign, from checking your own internalized ageisms to becoming a program presenter. There are many options for you to choose what you feel comfortable with.

Share and take part in events such as the Dash Between Project

Join our Advisory Committee

Want to advise on campaign initiatives, support the development of educational materials, and be a champion for the campaign? Join the Advisory Committee

Participation is voluntary and you are welcome to participate as much or as little as you wish.


Our postcards showcase Albertans and their insights on aging.

Want postcards to share? Or want to see yourself on a postcard? Contact us.

Help promote the #LetsStopAgeism Campaign

The media kit includes a variety of tools to help you spread the word. Click here to access the kit.


Preparing for International Day of Older Persons on October 1

In 1990, the United Nations declared International Day of Older Persons. This day was recognized in Alberta in 2017 with a minister declaration, and since then communities across Alberta have joined the movement and made their own declarations.

International Day of Older Persons gives us the opportunity to: recognize and acknowledge older Albertans and their contributions to our communities; raise awareness about older adults’ interests and concerns; and address misconceptions about aging.

What can you do?

  • Declare October 1 as International Day of Older Persons in your community.
  • Celebrate with a flag raising, tea, lunch, or an afternoon of local entertainment!